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Abstract
REELS IN THE TRENDING ‘MOYE MOYE’ IN FACEBOOK, INSTAGRAM REELS & YOUTUBE SHORTS
Srijeet Hazra*, Dibya Dey, Soumya Chakraborty, Keshav Patwari and Dr. Dhrubo Jyoti Sen
ABSTRACT
If you’ve found yourself humming “moye moye” without a reason in the last few days, you can rest assured that you’re not the only person. The sound comes from the chorus of Serbian singer Teya Dora’s song ‘Dzanum’ (repetition of the word moje more). The sound has gone viral on the short video platforms like Instagram Reels and Youtube Shorts among Indians and Bangladeshis. After internet users adding their own touch in the song it became viral. A typical ‘moye moye’ short video will describing a conversation between two people, where in one will be shown to be suffering from some issue, or shown defective in some way at which point the other will break out into ‘moye moye’ dance to stress the sadness of the situation. Some of the ‘moye moye’ reels also show interactions where a person suddenly realises that the other does not have arms or legs or is disabled. This realisation follows that viral sound. A fun fact about the song is that its chorus, with its catchy lyrics regardless of the language barrier. The sound comes from the chorus of Serbian singer Teya Dora's 2023 song 'Džanum' (a repetition of the words “moje more”). In Serbian, the term 'moje more' means 'my nightmares'. Dora's nearly 3-minute long song is a portrayal of a person at their lowest emotionally, with lyrics that aim at conveying despair and misery.
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